WHAT'S IN A NAME?

When we provide anyone or thing with a title, we are bestowing a
certain designation upon them; within their lives. One of the most
common occurrence that we experience is that of child birth. It is
quite a monumental occasion to participate in the process of giving a
name upon which that child will build their life's legacy!

Now, how does this apply to those who create new products and services?

What is relative in all these things is that you are providing an
identity. What is the name of your book? What is the title of your
cd? What is the name of your company? What is your painting
entitled?

Names provide description, distinction; and, are representations of
the intent and purpose of their creator. When choosing an identity
for your project(s), you must consider its purpose and align the name
accordingly; associating it with your intended objective.

So, please choose wisely...

"Every human being has hundreds of separate people living under his
skin. The talent of a writer is his ability to give them their
separate names, identities, personalities and have them relate to
other characters living within him."- Mel Brooks